Digital Performance Marketing Manager
Bringing people back from boredom since 1994.
Parimatch is an online entertainment company with 30+ years in the game.
We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.
With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.
In this role you will:
Lead the global Digital and Growth strategy for Crypto Sportsbook and Casino.
Manage the full digital ecosystem: acquisition, funnels, conversion and retention.
Oversee all digital acquisition channels (affiliates, paid media, SEO, communities, etc) with clearly defined KPIs.
Own VIP acquisition through digital channels, private networks and partnerships.
Develop and scale non-traditional channels such as Telegram and Discord communities, closed influencer networks, crypto opinion leaders and premium sports/crypto media.
Monitor traffic quality and unit economics (ROI, LTV, CPA) and make scaling and optimization decisions.
Work with Product and CRM teams to improve funnels, conversion and overall user journey.
Partner with Design and Brand teams to develop high-converting funnels, landing pages and creatives aligned with brand positioning.
Skills you’ll need to bring:
Success Metrics: Growth of high-quality traffic and digital revenue.
Share of high-stakes players and crypto users in total digital revenue.
LTV growth of crypto users
Improved ROI across performance channels.
Stable and predictable conversion across funnels.
Scalable digital processes and effective cross-team collaboration.
We care about you:
Vacation: Reset. Recharge. Come back stronger.
Sick Leave Allowance: Health is power. We designed the system to support you.
Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.
Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.
Generation Program: Focused on boosting the potential of children within our families.
Meal Allowance: The boost you need. Built to keep your day running at full power.
Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.
Other Perks: Thoughtful extras designed to keep your energy, focus, and flow uninterrupted.
Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.
- Division
- Parimatch
- Locations
- Cyprus