Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a data-driven SMM Strategy & Growth Manager.

This is a strategic role where you will not just manage content, but directly impact business metrics and product growth.

In this role, you will:

• Build and scale social media as a performance-driven channel (Instagram, Telegram, X, TikTok);

• Develop creative mechanics that bring players back: interactive funnels, quizzes, and reactivation campaigns;

• Own and execute the growth roadmap, continuously testing new ideas and hypotheses;

• Analyze and optimize performance, directly influencing: LTV (Lifetime Value), registrations, deposits and repeat deposits;

• Work closely with an SMM Specialist: set clear tasks, guide execution, and ensure quality aligned with KPIs;

• Leverage AI tools to streamline workflows, analyze trends, and improve efficiency.

Skills you’ll need to bring:

• 2+ years of experience in iGaming in a similar role;

• Strong background in SMM with a focus on growth, retention, or performance;

• Experience building retention and engagement funnels;

• Understanding of key social platforms and ecosystems: Telegram, WhatsApp, Instagram, Facebook, X;

• Data-driven mindset with a focus on measurable results;

• Experience using AI tools to enhance workflows and decision-making;

• English: B1 and higher;

• Portfolio is required.

We care about you:

• Vacation: Reset. Recharge. Come back stronger;

• Sick Leave Allowance: Health is power. We designed the system to support you;

• Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers;

• Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp;

• Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident;

• Generation Program: Focused on boosting the potential of children within our families;

• Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.