Influence manager
Bringing people back from boredom since 1994.
Parimatch is an online entertainment company with 30+ years in the game.
We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.
With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.
In this role, you will:
Work with influencers and streamers. Search for, select, and attract influencers/streamers on social media platforms (Twitch, Instagram, YouTube, Telegram, etc.).
Conduct negotiations and agree on collaboration terms, managing advertising integrations and campaigns.
Build long-term partnerships, monitor KPI performance, and analyze placement effectiveness.
Work with AI influencers; experience with AI influencers (virtual characters) in iGaming/betting will be a plus.
Launch performance campaigns through AI influencers.
Test and optimize funnels. Develop and scale strategies for working with AI influencers. Analyze effectiveness and scale working hypotheses.
Basic understanding of the processes for creating AI avatars/influencers and AI content generation tools.
Analytics and optimization, including analyzing campaign performance (ROI, CPA, FTD, ATPU, LTV) and optimizing advertising strategies.
Scale successful cases, prepare reports and analytics.
Project management, coordinating work with contractors, local teams, and agencies.
Plan advertising campaigns.
Control the influencer marketing budget and manage multiple brands and geographies.
Skills you’ll need to bring:
2–3+ years of experience in influencer marketing.
Experience in gambling / betting / iGaming (mandatory).
Experience working with Fix / Hybrid / CPA / performance models.
Proven experience launching influencer advertising campaigns.
Understanding of performance marketing metrics.
Strong negotiation and sales skills.
Experience working with traffic analytics.
Ability to scale advertising campaigns.
Understanding of social media trends across different GEOs.
Nice to Have:
Experience with AI-generated content.
Experience creating or managing AI influencers.
Experience working in international markets.
We care about you:
Vacation: Reset. Recharge. Come back stronger.
Sick Leave Allowance: Health is power. We designed the system to support you.
Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.
Motivation Bonus System: We see results. We reward drive. Our bonus system fuels performance and celebrates dedication – because excellence deserves recognition.
Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.
Generation Program: Focused on boosting the potential of children within our families.
Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.
Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.
- Division
- Parimatch
- Locations
- Anywhere
- Remote status
- Fully Remote
- Employment type
- Full-time
Already working at Parimatch?
Let’s recruit together and find your next colleague.