Senior Link Building Specialist
Bringing people back from boredom since 1994.
Parimatch is an online entertainment company with 30+ years in the game.
We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.
With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.
In this role, you will:
Develop and execute link building strategies for iGaming projects;
Independently manage link building activities across EU markets;
Conduct outreach and negotiate with webmasters and publishers;
Source and evaluate link donors based on quality, traffic, relevance, and risk;
Control anchor text distribution and link acquisition velocity;
Analyze competitors’ backlink profiles and identify link gaps;
Monitor the impact of links on SEO performance.
Skills you’ll need to bring:
2+ years of experience in link building within iGaming / gambling / betting fields;
Hands-on experience working with European (EU) markets;
Strong understanding of off-page SEO in highly competitive niches;
Experience with Ahrefs, SEMrush, and Google Search Console;
Ability to analyze backlink profiles and link opportunities;
Understanding of anchor text strategies and penalty risks;
Confident use of Google Sheets / Excel.
We care about you:
Vacation: Reset. Recharge. Come back stronger.
Sick Leave Allowance: Health is power. We designed the system to support you.
Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.
Motivation Bonus System: We see results. We reward drive. Our bonus system fuels performance and celebrates dedication – because excellence deserves recognition.
Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.
Generation Program: Focused on boosting the potential of children within our families.
Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.
Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.
- Division
- Parimatch
- Locations
- Europe
- Function
- Marketing
Already working at Parimatch?
Let’s recruit together and find your next colleague.