VIP CRM Lead
Bringing people back from boredom since 1994.
Parimatch is an online entertainment company with 30+ years in the game.
We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.
With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.
In this role, you will:
Lead the strategic direction and operational execution of the VIP CRM segment;
Manage, mentor, and develop a team of CRM Managers, setting KPIs and driving performance;
Build and execute a VIP CRM roadmap for Casino and Sportsbook products;
Own and optimize the VIP bonus budget to maximize LTV and NGR while maintaining ROI;
Develop advanced VIP segmentation and personalized player journeys to reduce churn;
Oversee the full lifecycle of VIP CRM campaigns from planning to post-campaign analysis;
Introduce innovative engagement mechanics to enhance VIP retention and loyalty;
Collaborate cross-functionally with VIP Account Management, Analytics, and Product teams.
Skills you’ll need to bring:
3+ years of CRM experience within the iGaming industry (Casino and/or Sportsbook);
Strong experience managing VIP or High-Value player segments;
Previous team leadership experience (3+ direct reports);
Excellent analytical skills with deep understanding of CRM and business metrics;
Hands-on experience with CRM automation platforms;
English proficiency at B2 level or higher;
Strategic mindset with the ability to drive long-term growth initiatives.
We care about you:
Vacation: Reset. Recharge. Come back stronger.
Sick Leave Allowance: Health is power. We designed the system to support you.
Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.
Motivation Bonus System: We see results. We reward drive. Our bonus system fuels performance and celebrates dedication – because excellence deserves recognition.
Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.
Generation Program: Focused on boosting the potential of children within our families.
Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.
Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.
- Division
- Parimatch
- Locations
- Anywhere, Europe
- Function
- Product
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